A successful location network requires understanding what makes a location ideal and then using these insights to evaluate existing and prospective sites. With a geomarketing approach, you do these evaluations directly on digital maps.
Bringing together your data in this way reveals hidden trends and relationships, giving you deeper insights into your markets and operations. Display your existing location and site network along with all relevant information on a map. Learn how conditions differ regionally by incorporating additional regional market data as well as information on nearby competitors and transportation conditions. This shows you why your highest turnover location is successful and delivers valuable insights into your target consumers and where they are most concentrated.
Geomarketing thus helps you understand the unique regional characteristics of your markets and determine the factors that most impact your success. These insights allow you to pinpoint regions that offer these conditions and then implement your expansion plans accordingly.
RegioGraph LocationAdvice lets you carry out comprehensive location and branch network analyses in just a few clicks while in the field thanks to online, browser-based access.
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