Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

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    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

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    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

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    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business


GfK insights

  • 06.12.2021

    RegioGraph Geomarketing Software  | GfK Global Events

    GfK at the asi conferences 2021

    Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.

  • 02.12.2021

    RegioGraph Geomarketing Software  | GfK Global News

    Map of the Month: GfK Retail Purchasing Power, Germany 2021

    GfK’s Map of the Month for December shows the 2021 regional distribution of retail purchasing power via online and brick-and-mortar retail in Germany.

  • 26.11.2021

    RegioGraph Geomarketing Software  | GfK Global Events

    Insight Summit Poland 2021

    Do you want to know more about the latest thinking, data analysis and insights? Check out the recording from our biggest event in 2021 in Poland.

  • 26.11.2021

    RegioGraph Geomarketing Software  | GfK Global Videos

    Behavior Change Video Series

    GfK in interview with industry experts on their opinion on changing consumer behavior.