Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

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    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

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    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

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    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business


GfK insights

  • 20.05.2022

    RegioGraph Geomarketing Software  | GfK Global News

    Map of the Month: GfK Consumer Spending for Vegetarian Meat ...

    GfK’s Map of the Month for May shows the regional distribution of consumer spending for vegetarian meat substitutes in Germany.

  • 19.05.2022

    RegioGraph Geomarketing Software  | GfK Global Events

    Decode the Future 2022 – Adversity meets bold leadership

    Are you rethinking your 2022 strategy due to ongoing disruptions? Watch the replay of our virtual event.

  • 13.05.2022

    RegioGraph Geomarketing Software  | GfK Global Blog

    How brands can embrace premiumization to outpace deceleration

    Looking to stop deceleration in the consumer technology & durables sector?

  • 09.05.2022

    RegioGraph Geomarketing Software  | GfK Global Blog

    The Future of Data-Driven Decisions

    In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?