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GfK will release a new version of its geomarketing software RegioGraph at the end of March.

New GfK online geomarketing application: GfK has developed a new, additional version of its geomarketing solution, RegioGraph.

Online retail comprises a significant component of retail trade in Germany. For retailers and manufacturers looking to enter new market regions, it's important to evaluate potential for both fixed-location and online retail, as these two indicators often deviate. This month's map illustrates the 2017 online spending potential for books and stationery in Germany. GfK offers retailers detailed data on fixed-location and online spending potential for numerous product lines. These insights make it possible to optimize online and brick-and-mortar sales and marketing based on the regional market potential for these channels.

Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.