Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

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    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

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    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

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    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business



GfK insights

  • 31.08.2023

    RegioGraph Geomarketing Software  | GfK Global Blog

    Gen Z and Millennial consumers: what defines them and what divides ...

    Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?

  • 16.08.2023

    RegioGraph Geomarketing Software  | GfK Global Articles

    The state of the consumer in 2H: A mid-year check-in

    Get a fresh pulse on the 2023 consumer

  • 06.07.2023

    RegioGraph Geomarketing Software  | GfK Global Blog

    Delivering value beyond the price tag in Gardening & Home Improvement

    Strategies to win shoppers, despite rising prices, through relevant and targeted product value.

  • 08.06.2023

    RegioGraph Geomarketing Software  | GfK Global Blog

    Retail Media: 4 steps to profitable revenue for European Retailers

    Explore the rise of Retail Media as an exciting revenue stream for online and offline retailers, how it beats traditional advertising channels, and the 4 steps to follow to maximise the success of your own retail media strategy.