Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

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    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

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    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

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    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business



GfK insights

  • 07.12.2023

    RegioGraph Geomarketing Software  | GfK Global Blog

    Demonstrating value to drive volume

    With market and consumer confidence low, shoppers are on the lookout for value. We take a look at how consumers are thinking about spending money – and what that means for brand strategies.

  • 04.12.2023

    RegioGraph Geomarketing Software  | GfK Global Blog

    A Day in the Life of a Software Engineer at GfK Malaysia

    In the first of our "Day in the Life" series, we have a glimpse into the daily routine of Khee Siang Bee, an enthusiastic Software Engineer at GfK's Kuala Lumpur office.

  • 01.12.2023

    RegioGraph Geomarketing Software  | GfK Global Articles

    Strategic marketing communication in retail: channels & media ...

    Unlock retail success with our marketing communication strategy. Explore effective channels, media, and messaging for your brand’s growth.

  • 23.11.2023

    RegioGraph Geomarketing Software  | GfK Global Articles

    Gaming accessories – what’s the sales forecast for 2024?

    Gaming and gaming accessories continue to show huge potential for growth, despite widespread sales declines not so long ago. We take a look at the 2-year forecast for gaming headsets...