Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

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    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

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    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

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    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business


GfK insights

  • 22.06.2022

    RegioGraph Geomarketing Software  | GfK Global Videos

    The State of Consumer Tech & Durables Industry for 2022

    As growth in the tech and durables industry slows and new challenges arise, how can you stay ahead? Watch the video to understand what to expect in the months to come.

  • 15.06.2022

    RegioGraph Geomarketing Software  | GfK Global Reports

    GfK study: European retail in 2021 and 2022

    Download our free study and find out more about trends and key indicators related to European retail.

  • 09.06.2022

    RegioGraph Geomarketing Software  | GfK Global Blog

    How can brands deliver value to consumers facing inflation?

    Learn in our blog article the different strategies you can use to deliver value to consumers facing inflation.

  • 02.06.2022

    RegioGraph Geomarketing Software  | GfK Global Blog

    Champion sustainability and grab first mover advantage in technology ...

    How can brands & businesses be truly sustainable in the consumer technology & durables sector? GfK provides you with strategies to do so. Find out more now!