Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

  • Quote Icon

    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

  • Quote Icon

    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

  • Quote Icon

    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business


GfK insights

  • 15.09.2021

    RegioGraph Geomarketing Software  | GfK Global Articles

    Is your business resilient enough to handle the era of rapid change?

    Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.

  • 07.09.2021

    RegioGraph Geomarketing Software  | GfK Global Events

    Decode the Future - Event Replay

    Watch our on demand event and learn how AI-powered insights empower you to make data-centric decisions that win today and shape what happens tomorrow.

  • 01.09.2021

    RegioGraph Geomarketing Software  | GfK Global Articles

    Future-proofing your business? Here’s how AI can help

    AI predictive analytics can help you make intelligent-decisions, reduce bias, and unearth previously hidden insights. Here’s how.

  • 05.08.2021

    RegioGraph Geomarketing Software  | GfK Global Articles

    What’s next for brand marketing post-Covid?

    What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.