Make smart decisions with RegioGraph


RegioGraph is an award-winning geomarketing software that allows you to visualize and analyze your company data directly on visual maps. In combination with the included GfK purchasing power data, you can get deeper insights into your customer distribution, evaluate your sales structure and discover untapped market potential. The new RegioGraph TeamConnect add-on lets you share results online with colleagues, leading to more streamlined communication and decision-making.



Some of our satisfied customers

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    RegioGraph helps us display our customer potential on a map, create sales territories according to our own geographical criteria and then visualize them on a map for our customers. A great added value I see is the precise display of global CRM information on a map – this helps me recognize relationships much quicker than it would be possible in a simple table.

    Stefan Storchmaier, Global Commercial Excellence - Agricultural Solutions, BASF SE

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    We've been using RegioGraph for 26 years. The visualization of sales territories and the identification of potential using so-called "heat maps" have raised the planning of our future territories to a new level and have a very high level of acceptance in our sales department. RegioGraph is therefore an important part of the planning activities for our sales structure.

    Martin PühraTeamlead Territory Planning E3, Hilti Deutschland AG

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    With RegioGraph, we convince our customers and colleagues with clear and professional visualizations on maps. The software enables us to identify and communicate sometimes confusing correlations between data in an understandable way and with little effort.

    Matthias SchäferProject Manager Logistics, MAZMAIL GmbH

Globally trusted by businesses big and small empowering them with the best decisions for their business



GfK insights

  • 23.02.2024

    RegioGraph Geomarketing Software  | GfK Global Webinars

    Consumer Tech & Durables Outlook 2024

    Join us on March 21, at 10:00/15:00 CET to unpack the most significant innovation and consumer trends driving Tech & Durables spend this year.

  • 29.01.2024

    RegioGraph Geomarketing Software  | GfK Global Blog

    What My Mentor Taught Me: Mei Hwi Tan, Principal Software Engineer

    In our ongoing series, "What My Mentor Taught Me," we delve into the transformative influence of mentorship. Read about Mei Hwi Tan in this article.

  • 26.01.2024

    RegioGraph Geomarketing Software  | GfK Global Blog

    The evolving direct-to-consumer (DTC) journey 2024

    The evolving direct-to-consumer (DTC) journey: collaboration key to growth in 2024.

  • 24.01.2024

    RegioGraph Geomarketing Software  | GfK Global Blog

    The secret to promotion performance uplift for brands

    We have identified brands who have escaped the price race to the bottom and analyzed the strategies they are employing to succeed. Read what we learned.