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RegioGraph 2018: Our latest software version

RegioGraph special until July 15:
Dominate the field!

To mark the soccer tournament in Russia, we're offering a 2-for-1 deal for RegioGraph. Use our geomarketing software to streamline your operations and tap more potential.

Analyze locations while on the go with RegioGraph Online!

RegioGraph Online is a new service that supplements our award-winning geomarketing software. This innovative solution allows you and your team to simultaneously access your maps and data while on the go. Use RegioGraph Online to quickly and easily display your company data, share results with colleagues and make more informed decisions on the fly.

Find out more...

RegioGraph Online
Make smart decisions

RegioGraph answers the many “where” questions faced by businesses of all sizes and industries. Use the geomarketing software to display your customers and turnover directly on digital maps. Analyze your data to reveal otherwise unseen trends and relationships, and incorporate external market indicators to locate areas of untapped potential. RegioGraph gives you an objective basis for making more informed decisions and strengthening your market presence.

    • 02/13/18
    • Press
    • Geomarketing
    • RegioGraph
    • Global
    • English

    RegioGraph: 2018 update available end of March

    GfK will release a new version of its geomarketing software RegioGraph at the end of March.
    • 01/25/18
    • Press
    • Geomarketing
    • RegioGraph
    • Global
    • English

    GfK launches RegioGraph Online

    New GfK online geomarketing application: GfK has developed a new, additional version of its geomarketing solution, RegioGraph.
    • 10/09/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Online spending potential for books and stationery, Germany 2017

    Online retail comprises a significant component of retail trade in Germany. For retailers and manufacturers looking to enter new market regions, it's important to evaluate potential for both fixed-location and online retail, as these two indicators often deviate. This month's map illustrates the 2017 online spending potential for books and stationery in Germany. GfK offers retailers detailed data on fixed-location and online spending potential for numerous product lines. These insights make it possible to optimize online and brick-and-mortar sales and marketing based on the regional market potential for these channels.
    • 09/11/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Purchasing power for home improvement products, Germany 2017

    Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.
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