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New version: RegioGraph 2017

New version:
RegioGraph 2017

RegioGraph 2017 features a new and simplified interface, faster results and numerous new options for analyzing and optimizing locations and sales territories.

Make smart decisions

RegioGraph answers the many “where” questions faced by business of all sizes and industries. Use the geomarketing software to display your customers and turnover directly on digital maps. Analyze your data to reveal otherwise unseen trends and relationships, and incorporate external market indicators to locate areas of untapped potential. RegioGraph gives you an objective basis for making more informed decisions and strengthening your market presence.

    • 06/22/17
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for consumer electronics, ICT, and photography, France 2016

    GfK's Map of the Month for June illustrates the 2016 regional distribution of purchasing power for consumer electronics and related products at the level of France's departments (data source: GfK Purchasing Power for Retail Product Lines, France 2016). Companies that sell these products can use these insights to align their sales and marketing strategies with the regional product potential.
    • 05/24/17
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for cosmetics, Germany 2017

    GfK's Map of the Month for May illustrates the 2017 regional distribution of purchasing power for cosmetics at the level of Germany's urban and rural districts (Datenquelle: GfK Purchasing Power for cosmetics, Germany 2017). The data helps companies that sell cosmetic products and services to more effectively manage operations and pinpoint promising regions for sales and marketing campaigns.
    • 02/28/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Picture of the month
    • Global
    • English

    Map of the month: Share of single-person households in Cologne

    In recognition of carnival celebrations on Tuesday, GfK’s Map of the Month for February illustrates the share of single-person households in one of the holiday’s strongholds in Cologne, Germany. The data is displayed at the level of detailed grid cells (data source: GfK Demographics Germany 2016). The map is a preview of the new grid analysis feature in the geomarketing software RegioGraph 2017, which GfK will release at the end of March.

    • 02/14/17
    • Geomarketing
    • RegioGraph
    • Global
    • English

    GfK launches RegioGraph 2017

    GfK will release a completely new version of its geomarketing software RegioGraph at the end of March. RegioGraph 2017 features a new and simplified interface, faster results and numerous new options for analyzing and optimizing locations and sales territories. For the first time, users can work directly with online maps and aerial images. RegioGraph 2017 gives users from all industries an innovative and reliable basis for any location-based decision.
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