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  For more information on RegioGraph’s features and applications, browse the downloadable material below:

Insights

For more information on RegioGraph’s features and applications, browse the material below:

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Latest insights

Here you can find the latest insights for all geomarketing related content. View all insights

    • 02/13/18
    • Press
    • Geomarketing
    • RegioGraph
    • Global
    • English

    RegioGraph: 2018 update available end of March

    GfK will release a new version of its geomarketing software RegioGraph at the end of March.
    • 01/25/18
    • Press
    • Geomarketing
    • RegioGraph
    • Global
    • English

    GfK launches RegioGraph Online

    New GfK online geomarketing application: GfK has developed a new, additional version of its geomarketing solution, RegioGraph.
    • 10/09/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Online spending potential for books and stationery, Germany 2017

    Online retail comprises a significant component of retail trade in Germany. For retailers and manufacturers looking to enter new market regions, it's important to evaluate potential for both fixed-location and online retail, as these two indicators often deviate. This month's map illustrates the 2017 online spending potential for books and stationery in Germany. GfK offers retailers detailed data on fixed-location and online spending potential for numerous product lines. These insights make it possible to optimize online and brick-and-mortar sales and marketing based on the regional market potential for these channels.
    • 09/11/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Purchasing power for home improvement products, Germany 2017

    Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.
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