Thank you for your interest in our white paper.
Pricing pressures, growing deregulation of healthcare markets and increased demand for transparency are motivating consumers to take an ever more proactive role in managing their health. Manufacturers in the health care sector face the challenge of identifying the customers or distributors associated with the highest turnover potential. These insights are necessary in order to effectively reach potential customers and efficiently implement resources. In this white paper, we demonstrate how to determine pharmacy potential based on their catchment areas. The resulting insights make it possible to develop markets more successfully.