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  For more information on RegioGraph’s features and applications, browse the downloadable material below:

Insights

For more information on RegioGraph’s features and applications, browse the material below:

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Take your maps on the go with our Web viewer!

RegioGraph allows you to view, navigate and search maps and data on the device of your choice, from standard desktop computers to tablets and smartphones.

Use this feature to quickly and easily share results and insights with colleagues. RegioGraph exports maps that can be accessed anywhere using your preferred Web browser. You can even specify which data, regions and locations should be shown on the maps. And there‘s more: You can customize the data that‘s displayed on the maps, so you control who sees what.

Use the RegioGraph Web viewer to display and hide map layers depending on the intended audience. Zoom into the maps for close-up views of locations, business sites and other POIs.
Get a sneak peak of the Web viewer here.

Latest insights

Here you can find the latest insights for all geomarketing related content. View all insights

    • 11/14/17
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power Europe 2017

    Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.
    • 10/09/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Online spending potential for books and stationery, Germany 2017

    Online retail comprises a significant component of retail trade in Germany. For retailers and manufacturers looking to enter new market regions, it's important to evaluate potential for both fixed-location and online retail, as these two indicators often deviate. This month's map illustrates the 2017 online spending potential for books and stationery in Germany. GfK offers retailers detailed data on fixed-location and online spending potential for numerous product lines. These insights make it possible to optimize online and brick-and-mortar sales and marketing based on the regional market potential for these channels.
    • 09/11/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Purchasing power for home improvement products, Germany 2017

    Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.
    • 08/10/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Sales area productivity, Europe 2016

    Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.
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