RegioGraph leads to more effective marketing by combining data on customers, competitors and market potential on digital maps. This reveals trends and relationships that would not otherwise be apparent. Here are some common tasks you can do with RegioGraph:
- Visualize customer locations
Use RegioGraph to pinpoint promising regions and target groups for your marketing campaigns. Display the distribution of your customers on a map. Import your data from any standard source (such as MS Excel) in just a few easy steps. You can also link information on turnover and other variables with your customer data. This reveals how your customers and turnover are distributed across your regional markets.
- Analyze customers
Enhance your customer data with information on regional target groups, such as purchasing power, income levels and household types. This gives you a profile of your current customers and highlights promising areas for acquiring new customers.
- Measure response rates
Use RegioGraph to measure responses to your recent campaigns. Map analyses quickly show you which customer groups reacted most favorably to your marketing campaigns.